Gamify

Gamify

Privacy Policy

Effective date: October 9, 2026

This Privacy Policy explains how Gamify ("Gamify", "we", "us" or "our") collects, uses, shares and protects information when you use the Gamify iOS app, the website at trygamify.io, and any related services (together, the "Service"). By using the Service you agree to the practices described here. If you do not agree, please do not use the Service.

1. Information we collect

Account information. You sign in with your Apple ID. Apple provides us with a unique identifier for your account and, if you choose to share them, your name and email address (which may be an Apple-generated relay address). You then choose a username and may add a profile picture.

Content you create. Games you build with Gamify — including their names, code, images, sounds and other files — are stored on our servers so they can be backed up, played, shared and shown in the app. Your conversations with the Gamify assistant, including the instructions, messages, and files or photos you attach, are stored with the game they belong to.

Social activity. When you share a game to Explore or through a public link, the game, its name and preview, your username and profile picture become visible to others. We record likes, saves, comments, replies, shares and plays involving your games and your account.

Purchases. When you buy credits, Apple processes the payment. We receive a record of the transaction (such as the product, quantity, price and transaction identifiers) so we can add the credits to your balance and handle refunds. We do not receive your payment card details.

Usage and technical information. We automatically collect information about how you use the Service and the environment you use it in. This includes app opens and session activity, features and screens used, actions taken while building and playing games, the requests the app makes to our systems and their outcomes, performance and error information, credits used, app version, device and operating system details, language and region, approximate location derived from your network address, IP address, and timestamps. We may also use identifiers such as device tokens to deliver notifications you have enabled.

Communications. If you contact us, we keep the messages and any information you provide.

2. How we use information

We use the information we collect to:

  • provide, operate, maintain and secure the Service, including building and running your games and syncing them across your devices;
  • process purchases, manage your credit balance and prevent fraud and abuse;
  • show your shared games and activity to other users on Explore and on public links;
  • send you notifications you have enabled, such as when someone likes or comments on your game, and service announcements;
  • understand how the Service is used, measure and improve its performance, features and content, and develop new products and features, which may include using content and interactions to improve Gamify and its AI features;
  • personalise what you see, including the order of games and recommendations;
  • respond to your requests and provide support;
  • enforce our terms, protect our rights and the rights of others, and comply with legal obligations.

We may combine information from different sources and may create aggregated or de-identified data from the information we collect. We may use and share such aggregated or de-identified data for any purpose.

3. How we share information

We share information in the following circumstances:

  • AI model providers. Gamify builds games with third-party AI models. What is sent to them, and what they do with it, is described in section 4.
  • Service providers. With companies that provide services on our behalf, such as cloud hosting and storage (Amazon Web Services) and analytics. These providers process information as needed to perform their services for us.
  • Apple. Sign-in, payments, push notifications and App Store features are provided by Apple under Apple's own privacy policies.
  • Other users and the public. Games you share, your username, your profile picture and your public activity (such as likes and comments) are visible to other users, and games shared through a link or Explore can be viewed by anyone with the link.
  • Legal, safety and business reasons. When we believe it is necessary to comply with law or legal process, to protect the rights, property or safety of Gamify, our users or others, to enforce our terms, or in connection with a merger, acquisition, financing, reorganisation or sale of all or part of our business, in which case information may be transferred to the successor.
  • With your consent or at your direction.

We do not sell your personal information for money. We may allow analytics and similar services to collect usage and technical information as described above.

4. AI providers

Gamify does not build games itself: it sends your requests to third-party AI models through our servers. By building a game you agree to this sharing. If you do not want your requests shared with these providers, do not use the build features (you can still play games on Explore).

  • DeepSeek (Hangzhou DeepSeek Artificial Intelligence Co., Ltd., China) writes the game code and the assistant's replies. For every build step it receives the messages you send to the Gamify assistant, photos and files you attach, the game's code and files, screenshots the app takes while testing the game, and the earlier messages of the chat. DeepSeek is based in China and may process this information there.
  • OpenAI (OpenAI, L.L.C., United States) creates game pictures (sprites, backgrounds, title art) from text descriptions the assistant writes, together with images from your game used as references. OpenAI also checks what users post where others can see it — comments, usernames, profile pictures, and the names and cover pictures of games shared to Explore — for content that breaks our rules.
  • Web search. When a build needs information from the web, the assistant sends search queries to DuckDuckGo and may download public web pages, images and music on your behalf.

These providers receive the content needed for each request, not your Apple ID, email address or payment details. Each processes it under its own terms and privacy policy. We do not allow them to use it to advertise to you.

5. Your content

You own the games you create with Gamify. So that we can operate and promote the Service, you grant us a worldwide, non-exclusive, royalty-free, sublicensable licence to host, store, reproduce, adapt, display, perform and distribute your content as part of the Service, and, for content you share publicly, to feature and promote it in the Service and in our marketing. This licence continues for as long as your content is on the Service and, for shared content, as long as reasonably needed after removal (for example in caches, backups and other users' saved lists). You are responsible for the content you create and share.

6. Retention

We keep information for as long as needed for the purposes described in this policy, which may be as long as you have an account and for a reasonable period afterwards, and longer where required by law, to resolve disputes, to enforce our agreements, or in the form of aggregated or de-identified records. Deleting your account from the app's Settings removes your personal details and your games from our servers and revokes Gamify's access to your Apple ID; usage records may be kept in a form that no longer identifies you.

7. Your choices and rights

  • Account and content. You can change your username and picture, make games private, remove them from Explore, delete comments, and delete your account, all from within the app.
  • Notifications. You can turn push notifications on or off in the app or in your device settings.
  • Sign in with Apple. You can stop sharing your email with us by using Apple's private relay, and you can revoke Gamify's access in your Apple ID settings.
  • Your rights. Depending on where you live, you may have rights to access, correct, delete or receive a copy of your personal information, to object to or restrict certain processing, or to withdraw consent. You can exercise these rights through the app or by contacting us at the address below. We may need to verify your identity before acting on a request, and we may retain information as permitted by law. If you are in the European Economic Area or the United Kingdom, our legal bases for processing are performance of our contract with you, our legitimate interests (such as operating, improving and securing the Service), your consent where required, and compliance with legal obligations, and you may lodge a complaint with your local supervisory authority. If you are a California resident, you may also have the rights described in the California Consumer Privacy Act; we do not sell or share personal information for cross-context behavioural advertising as those terms are defined there.

8. Children

The Service is not directed to children under 13 (or the minimum age required in your country), and we do not knowingly collect personal information from them. If you believe a child has provided us with personal information, contact us and we will delete it.

9. Security

We use reasonable technical and organisational measures to protect information, such as encryption in transit and access controls. No system is completely secure, and we cannot guarantee the security of your information.

10. International transfers

We are based in the United States and process information there and in other countries where we or our service providers operate, including China (DeepSeek, see section 4). Those countries may have data protection laws that differ from those of your country. Where required, we use appropriate safeguards for such transfers.

11. Changes to this policy

We may update this policy from time to time. We will post the updated policy here with a new effective date, and, for material changes, may provide additional notice in the app. Your continued use of the Service after an update means you accept the updated policy.

12. Contact us

Questions or requests about this policy or your information can be sent to support@trygamify.io.

© 2026 Gamify · Terms of Use · Support